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displaying 7 results for author search for 'Cheng Lu Wang'

The Palgrave Handbook of Interactive Marketing

Cheng Lu Wang
Multiple-component retail product, 1048 pages
ISBN-13: 9783031149634
26 Jan 2024
Readership Age:
business & economics / marketing / general Price: R 6 944.95
| on special |
normal price: R 7 716.95

This title will take longer to obtain, and should be delivered in 6-8 weeks

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The Palgrave Handbook of Interactive Marketing

Cheng Lu Wang
Multiple-component retail product, 1048 pages
ISBN-13: 9783031149603
26 Jan 2023
Readership Age:
business & economics / marketing / general Price: R 6 944.95
| on special |
normal price: R 7 716.95

This title will take longer to obtain, and should be delivered in 6-8 weeks

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Handbook of Research on the Impact of Fandom in Society and Consumerism

Cheng Lu Wang
Hardback, 400 pages
ISBN-13: 9781799810483
30 Oct 2019
Readership Age:
business & economics / consumer behavior Price: R 11 723.95
| on special |
normal price: R 13 026.95

Available from overseas. Usually dispatched in 14 days

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Exploring the Rise of Fandom in Contemporary Consumer Culture

Cheng Lu Wang
Hardback, 305 pages
ISBN-13: 9781522532200
31 Oct 2017
Readership Age:
social science / anthropology / cultural Price: R 8 374.95
| on special |
normal price: R 9 304.95

Available from overseas. Usually dispatched in 14 days

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Brand Management in Emerging Markets: Theories and Practices

Cheng Lu Wang
Hardback, 337 pages
ISBN-13: 9781466662421
30 Jun 2014
Readership Age:
business & economics / sales & selling Price: R 7 443.95
| on special |
normal price: R 8 270.95