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The Anatomy of Buzz: Creating Word-of-mouth Marketing

Emanuel Rosen
Hardback, 320 pages
ISBN-13: 9780002571043
21 Dec 2000
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business & economics / marketing / general

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Right Side Up: Winning Strategies in the Information Age

Alan Mitchell
Hardback, 256 pages
ISBN-13: 9780002571524
20 Feb 2001
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business & economics / marketing / general

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The 11 Immutable Laws of Branding

Al Ries
Hardback, 192 pages
ISBN-13: 9780002572224
5 Jun 2000
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business & economics / marketing / general

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The Hard Sell: The Art of Street-wise Selling

Colin Clark
Paperback, 256 pages
ISBN-13: 9780006384656
25 Sep 1995
Readership Age:
business & economics / marketing / general Price: R 153.95
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normal price: R 170.95

Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock

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Brand Warriors: Corporate Leaders Share Their Winning Strategies

Fiona Gilmore
Paperback, 256 pages
ISBN-13: 9780006388920
1 Oct 1998
Readership Age:
No price available
business & economics / marketing / general