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books
| book details |
Unpacking Micro-Influence within the Australian Creative Sectors: A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers
By (author) Lisa Harrison
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| on special |
normal price: R 2 845.95
Price: R 2 561.95
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| book description |
This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. It examines the phenomenon of micro-influencers and demonstrates how social media platforms shape personal and professional identities. The book thoroughly analyses digital identity, providing a unique perspective into micro-influencers and establishing a theoretical framework to understand their skills, knowledge, and capabilities. It also addresses the need for more professional development resources, emphasising the practical importance of micro-influence in social media and digital communication. In doing so, the book offers valuable insights into current industry trends and future directions for students, researchers, and professionals in marketing, entrepreneurship, and creative industries. It is essential reading for anyone interested in comprehending the potential of social media and influencer marketing.
| product details |
Normally shipped |
Publisher | Springer Verlag, Singapore
Published date | 1 Oct 2024
Language |
Format | Hardback
Pages | 213
Dimensions | 210 x 148 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-9-8197-5913-2
Readership Age |
BISAC | business & economics / e-commerce / internet marketing
| other options |
Normally shipped |
Readership Age |
Normal Price | R 3 631.95
Price | R 3 268.95
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