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books
| book details |
User-Driven Cross-Border E-Commerce Platform Competition and Policy Analysis
By (author) Li Xiong, By (author) Houcai Wang
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| on special |
normal price: R 4 932.95
Price: R 4 439.95
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| book description |
This book constructs a four-dimensional driving model for customer perception of cross-border e-commerce retail imports from a consumer perspective, and constructs a secondary indicator of the four-dimensional driving model for customer perception of cross-border e-commerce retail imports based on product and service theme attributes. It studies the competitive advantages of importing cross-border e-commerce from the perspectives of platform enterprises and users. At the same time, by constructing a research model for evaluating cross-border e-commerce policies, the book analyzes the internal logic and evolution laws of China's cross-border e-commerce policy texts, evaluates the effectiveness of the implementation of policies in the comprehensive experimental zone for cross-border e-commerce, and studies the impact mechanism of environmental factors on policy implementation. This will help readers further understand the implementation of cross-border e-commerce policies and comparethe differences in policy implementation among different comprehensive experimental zones. Improving the accuracy of policy formulation and optimizing and improving the cross-border e-commerce policy system have important theoretical significance and practical value in promoting China's foreign economic development. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
| product details |
Normally shipped |
Publisher | Springer Verlag, Singapore
Published date | 4 Oct 2024
Language |
Format | Hardback
Pages | 237
Dimensions | 235 x 155 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-9-8197-3834-2
Readership Age |
BISAC | business & economics / e-commerce / general (see also computers / electronic commerce)
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