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Mid-Century Ads. 40th Ed.

By (author) Steven Heller, Edited by Jim Heimann

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normal price: R 716.95

Price: R 680.95

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Gleaned from thousands of images, this book offers the best of American print advertising in the age of the â€œBig Idea.â€ From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and â€™60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era. Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.

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Normally shipped | Available from overseas. Usually dispatched in 14 days
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Normal Price | R 824.95
Price | R 783.95 | on special |

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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

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Helgoland: The Strange and Beautiful Story of Quantum Physics

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Paperback / softback
208 pages
was: R 295.95
now: R 265.95
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The Order of Time

Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks

Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).

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