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| book details |
Strategische Innovationen in der Hotellerie: Eine ressourcenorientierte Fallstudienanalyse touristischer Dienstleistungsunternehmen
By (author)
Elisa Innerhofer
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normal price: R 2 910.95
Price: R 2 619.95
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| book description |
​Innovationen in der Hotellerie stellen besondere Herausforderungen an das Management und die Gestaltung von Innovationsprozessen dar. Sie sind auf die konstitutiven Merkmale von Dienstleistungen zurückzuführen. Elisa Innerhofer untersucht Innovationsprozesse in der Hotellerie, indem sie Konzepte der Dienstleistungs- und der Innovationstheorie mit ressourcenorientierten Ansätzen des Strategischen Managements verknüpft. Sie zeigt, welche Ressourcen und Kompetenzen innovationsrelevant sind und welche Rolle sie im Innovationsprozess spielen. Â
| product details |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Publisher |
Gabler
Published date |
29 Jun 2012
Language |
German
Format |
Paperback / softback
Pages |
382
Dimensions |
210 x 148 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-8349-4223-4
Readership Age |
BISAC |
business & economics / production & operations management
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