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| book details |
Kundenbindungsmanagement in verschiedenen Marktphasen
By (author)
Kai Kunze
| on special |
normal price: R 2 514.95
Price: R 2 263.95
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| book description |
Sowohl in der Unternehmenspraxis als auch in der betriebswirtschaftlichen Theorie findet die Wechselbeziehung von Kundenbindung und Marktwachstum starke Beachtung. Diese Diskussion hat sich bisher allerdings auf die Analyse des Kundenbindungsmanagements in gesättigten Märkten beschränkt. Unter Einbeziehung des Aspekts des Marktwachstums analysiert Kai Kunze die Wirkungszusammenhänge von Kundenbindung, Kundenzufriedenheit und Unternehmenserfolg. Im Mittelpunkt der Betrachtung steht die Frage nach der Erfolgswirksamkeit verschiedener Kundenbindungsinstrumente in wachsenden und stagnierenden Märkten.
| product details |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Publisher |
Deutscher Universitats-Verlag
Published date |
30 Oct 2000
Language |
German
Format |
Paperback / softback
Pages |
149
Dimensions |
210 x 148 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-8244-7216-1
Readership Age |
BISAC |
business & economics / management science
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Broken Country: AMAZON'S BOOK OF THE YEAR - THE MILLION-COPY BESTSELLER
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Paperback / softback
320 pages
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The Correspondent
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Hardback
288 pages
was: R 450.95
now: R 405.95
Stock is usually dispatched in 6-12 days from date of order
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Exiles: Times book of the month 'Stanley Kubrick meets MR James'
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Paperback / softback
224 pages
was: R 517.95
now: R 465.95
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A terrifying locked-room mystery set in a remote outpost on Mars.
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Theory & Practice
Michelle de Kretser
Hardback
192 pages
was: R 420.95
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