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| book details |
Der Schutz Des Werbeslogans VOR Nachahmung
By (author)
Thomas Förster
| on special |
normal price: R 3 183.95
Price: R 2 865.95
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| book description |
Der Werbeslogan ist als Werbemittel aus unserer Kultur, Gesellschaft und Wirtschaft nicht wegzudenken. Die vorliegende Untersuchung befaßt sich mit den rechtlichen Instrumentarien, die zur Verfügung stehen, um den Anwender vor Nachahmung seines Slogans durch Dritte zu schützen. Dabei stehen allgemeine wettbewerbsrechtliche Anspruchsgrundlagen im Mittelpunkt. Weiterhin werden schutzrechtliche Aspekte des Urheber- und Warenzeichenrechts sowie deliktsrechtliche Normen behandelt.
| product details |
Normally shipped |
Usually dispatched in 3 to 4 weeks as supplier is out of stock
Publisher |
Peter Lang GmbH
Published date |
1 Aug 1989
Language |
German
Format |
Paperback / softback
Pages |
294
Dimensions |
0 x 0 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-8204-1740-1
Readership Age |
BISAC |
business & economics / general
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Hardback
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