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| book details |
Unternehmensgeschichte kommunizieren: Marken differenzieren – Identität stärken – Verantwortung zeigen – Erfolg messen
By (author)
Felix Krebber
, By (author)
Reimer Stobbe
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normal price: R 741.95
Price: R 704.95
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| book description |
Dieses essential bietet komprimiertes Wissen, wie Unternehmensgeschichte in der Unternehmenskommunikation thematisiert werden kann. Ziel ist es,  Unternehmen/Produkte am Markt zu differenzieren, Mitarbeitenden Identität zu stiften und der Öffentlichkeit Verantwortungsbewusstsein zu zeigen. Es wird veranschaulicht, wie Strategische Geschichtskommunikation auf Kommunikationsziele einzahlt, wie sich Themen zuschneiden, Kanäle auswählen und Wirkungen messen lassen. Ein Praxis-Case schildert, wie Geschichtskommunikation messbar zur Erreichung der Unternehmensziele beiträgt.
| product details |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Publisher |
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published date |
30 Dec 2024
Language |
German
Format |
Paperback / softback
Pages |
53
Dimensions |
210 x 148 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6584-6784-5
Readership Age |
BISAC |
business & economics / business communication / general
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The Coming Wave: AI, Power and Our Future
Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
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The Order of Time
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224 pages
was: R 295.95
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Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).
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Helgoland: The Strange and Beautiful Story of Quantum Physics
Carlo Rovelli
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208 pages
was: R 295.95
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