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| book details |
Basiswissen und Anwendungsbeispiele zum Psychologischen Tourismusmarketing: Tourismusmarketing weiter denken
By (author)
Hans-Peter Herrmann
| on special |
normal price: R 741.95
Price: R 704.95
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| book description |
Während das gegenwärtige Tourismusmarketing primär auf die Sichtbarmachung der Reiseangebote und touristischen Leistungen ausgerichtet ist, richtet sich der Schwerpunkt beim Psychologischen Tourismusmarketing auf den Informationsverarbeitungsprozess. Neben einer stärkeren Aufmerksamkeitslenkung besteht das primäre Ziel darin, eine tiefere kognitive Informationsverarbeitung zu bewirken, damit eine nachhaltige Verankerung der dargebotenen Werbe- und Wissensinhalte im Gedächtnis erfolgt. Hierzu werden neue Strategien und Kundenanspracheformen beschrieben und erläutert.
| product details |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Publisher |
Springer
Published date |
2 Mar 2024
Language |
German
Format |
Paperback / softback
Pages |
55
Dimensions |
210 x 148 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6584-3979-8
Readership Age |
BISAC |
psychology / industrial & organizational psychology
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The Order of Time
Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks
Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).
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The Coming Wave: AI, Power and Our Future
Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order
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Helgoland: The Strange and Beautiful Story of Quantum Physics
Carlo Rovelli
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208 pages
was: R 295.95
now: R 265.95
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