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| book details |
Marketing – Eine Bilanz: Erfolgsfaktorenforschung – Internet-Marketing – Internationales Marketing – Digitalisierung
Edited by
Dietrich von der Oelsnitz
, Edited by
Udo Wagner
| on special |
normal price: R 3 297.95
Price: R 3 132.95
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| book description |
Dieser Sammelband liefert einen bilanzierenden Einblick sowohl in klassische als auch in neuere Themenwelten der modernen Marketingforschung. Er enthält insgesamt 17 Beiträge renommierter Expertinnen und Experten unterschiedlicher Fachdisziplinen. Die inhaltliche Spannweite reicht dabei vom Internationalen Marketing über die Erfolgsfaktorenforschung und das Internet-Marketing bis hin zu den heutigen Digitalisierungsbestrebungen und den diesbezüglichen Herausforderungen.Die Autoren dokumentieren auf diese Weise nicht nur die bisherigen Entwicklungslinien der Marketingwissenschaft, sondern auch die zukünftigen Herausforderungen und Perspektiven, vor denen diese faszinierende Einzelwissenschaft steht. Zielgruppe sind alle Forscher und allgemein Interessierten, die in verwandten Feldern wie Technologiemanagement, Unternehmensführung, Umweltmanagement, Handelsbetriebslehre, Dienstleistungsmanagement oder Informatik tätig sind.
| product details |
Normally shipped |
Usually dispatched in 3 to 4 weeks as supplier is out of stock
Publisher |
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published date |
15 Feb 2023
Language |
German
Format |
Hardback
Pages |
290
Dimensions |
240 x 168 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6583-9034-1
Readership Age |
BISAC |
business & economics / marketing / general
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The Coming Wave: AI, Power and Our Future
Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order
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Helgoland: The Strange and Beautiful Story of Quantum Physics
Carlo Rovelli
Paperback / softback
208 pages
was: R 295.95
now: R 265.95
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The Order of Time
Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks
Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).
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