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| book details |
Marktsegmentierung für Industriegütermärkte: Marktsegmente bilden, auswählen und bearbeiten in Business-to-Business-Märkten
By (author)
Paul Ammann
| on special |
normal price: R 756.95
Price: R 681.95
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| book description |
Dieses essential beschreibt das Vorgehen der Segmentierung von Industriegütermärkten. B2B-Unternehmen weisen besondere Eigenschaften im Kaufverhalten auf, denn an der Kaufentscheidung sind mehrere Personen und Gremien beteiligt. Dies führt zu spezifischen Anforderungen für die Marktsegmentierung. In diesem Buch erfahren Sie, nach welchen Kriterien Industriegütermärkte segmentiert werden können und welche Methoden und Tools für die Bewertung und die Bearbeitung ausgewählter Segmente zur Anwendung kommen.Â
| product details |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Publisher |
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published date |
29 Oct 2021
Language |
German
Format |
Paperback / softback
Pages |
68
Dimensions |
210 x 148 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6583-5632-3
Readership Age |
BISAC |
business & economics / sales & selling
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Survive the AI Apocalypse: A guide for solutionists
Bronwen Williams
Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Forthcoming
Let's stare the future down and, instead of fearing AI, become solutionists.
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Living in a hut in 21st Century South Africa
Monde Ndandani
Paperback / softback
142 pages
was: R 220.95
now: R 198.95
Usually delivered in 6-12 days
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The Coming Wave: AI, Power and Our Future
Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order
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The Memory Collectors: A Novel
Dete Meserve
Paperback / softback
320 pages
Enquiries only
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