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| book details |
Technischer Vertrieb: Eine praxisorientierte Einführung in das Business-to-Business-Marketing
By (author)
Michael Kleinaltenkamp
, By (author)
Samy Saab
| on special |
normal price: R 2 927.95
Price: R 2 781.95
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| book description |
Das Buch liefert eine praxisorientierte Einführung in das Gebiet Technischer Vertrieb / Business-to-Business-Marketing. Es werden alle wichtigen Themen des Bereichs behandelt und die wichtigsten Konzepte und Methoden vorgestellt. Ziel ist es, Praktikern und Studierenden mit ingenieurswissenschaftlichem und anderem nicht-kaufmännischen Hintergrund einen schnellen Überblick in das Tätigkeitsfeld zu ermöglichen. In der 2. Auflage wurden alle Kapitel überarbeitet und um neue Entwicklungen und aktuelle Fallbeispiele ergänzt. Der Inhalt Grundlagen des Business-to-Business-Marketings Strategisches Business-to-Business-Marketing Instrumente des Business-to-Business-Marketings Marketing-Organisation und Implementierung Marketing-Controlling Ausgewählte Spezialgebiete des Business-to-Business-Marketings
| product details |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Publisher |
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published date |
26 May 2021
Language |
German
Format |
Paperback / softback
Pages |
261
Dimensions |
240 x 168 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6583-2511-4
Readership Age |
BISAC |
technology / general
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The Memory Collectors: A Novel
Dete Meserve
Paperback / softback
320 pages
Enquiries only
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Survive the AI Apocalypse: A guide for solutionists
Bronwyn Williams
Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Stock is usually dispatched in 6-12 days from date of order
Look around you is anything real or normal any more? News, images and videos created by AI are everywhere.
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The Coming Wave: AI, Power and Our Future
Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order
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The Colonialist: The Vision of Cecil Rhodes
William Kelleher Storey
Paperback / softback
528 pages
was: R 425.95
now: R 382.95
Usually dispatched in 6-12 days
This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodes’s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.
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