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| book details |
Forschungsfeld Hochschulkommunikation
Edited by
Birte Fähnrich
, Edited by
Julia Metag
, Edited by
Senja Post
, Edited by
Mike S. Schäfer
| on special |
normal price: R 2 679.95
Price: R 2 545.95
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| book description |
Hochschulen müssen sich verstärkt gegenüber Politik und Öffentlichkeit legitimieren. Dabei stehen sie sowohl im Wettbewerb miteinander als auch mit außeruniversitären Forschungs- und Bildungseinrichtungen. Entsprechend hat sich ihre Kommunikation nach innen und außen in den vergangenen Jahrzehnten erweitert und professionalisiert. Hochschulen sind wichtige Akteure und zugleich Gegenstand in öffentlichen wissenschafts- und bildungsbezogenen Diskursen – in etablierten Medien ebenso wie online und in Social Media. In diesem Band tragen führende WissenschaftlerInnen den kommunikationswissenschaftlichen Forschungsstand zu diesen Entwicklungen erstmals für den deutschsprachigen Raum zusammen und identifizieren Perspektiven für künftige Forschung.
| product details |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Publisher |
Springer Fachmedien Wiesbaden
Published date |
15 Oct 2018
Language |
German
Format |
Paperback / softback
Pages |
451
Dimensions |
210 x 148 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6582-2408-0
Readership Age |
BISAC |
language arts & disciplines / communication
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