home
sign in
my orders
my e-books
my trolley
my account
contact
keyword
isbn13
author
title
Available
| can't find it |
| browse books |
Textbooks
books
antiques & collectibles
architecture
art
biography & autobiography
body, mind & spirit
business & economics
comics & graphic novels
computers
cooking
crafts & hobbies
drama
education
family & relationships
fiction
foreign language study
games
gardening
health & fitness
history
house & home
humor
juvenile fiction
juvenile nonfiction
language arts & disciplines
law
literary collections
literary criticism
mathematics
medical
music
nature
non-classifiable
performing arts
pets
philosophy
photography
poetry
political science
psychology
reference
religion
science
self-help
social science
sports & recreation
study aids
technology
transportation
travel
true crime
books
| book details |
Vergleichende Werbung für die Positionierung neuer Marken: Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
By (author)
Robert Kramer
| on special |
normal price: R 1 875.95
Price: R 1 687.95
| add to trolley |
processing...
| book description |
Anhand einer Strukturgleichungsanalyse zeigt der Autor auf, wie vergleichende Werbung durch die Rezipienten verarbeitet wird und in welchen Fällen Vorteile durch den Einsatz zu erwarten sind. Dabei untersucht er die Wirkung auf die Konsumenten in drei verschiedenen Produktkategorien und für Werbevergleiche unterschiedlicher Intensität. Hierbei werden Konsumgüter nach den Merkmalen Nutzungsdauer (Ver- und Gebrauchsgüter) sowie Art des Produktnutzens (hedonistisch bzw. funktional) betrachtet.
| product details |
Normally shipped |
This title will take longer to obtain, and should be delivered in 6-8 weeks
Publisher |
Springer Fachmedien Wiesbaden
Published date |
16 Nov 2016
Language |
German
Format |
Paperback / softback
Pages |
271
Dimensions |
210 x 148 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6581-6469-0
Readership Age |
BISAC |
business & economics / sales & selling
| other options |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price |
R 2 546.95
Price |
R 2 291.95
| on special |
| add to trolley |
processing...
| back |
| your trolley |
To view the items in your trolley please sign in.
| sign in |
| specials |
Broken Country: AMAZON'S BOOK OF THE YEAR - THE MILLION-COPY BESTSELLER
Clare Leslie Hall
Paperback / softback
320 pages
Enquiries only
An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
| more |
| enquire |
processing...
Remarkably Bright Creatures
Shelby Van Pelt
Paperback / softback
384 pages
was: R 522.95
now: R 469.95
Available from overseas. Usually dispatched in 14 days
| more |
| add to trolley |
processing...
Dungeon Crawler Carl
Matt Dinniman
Paperback / softback
480 pages
was: R 522.95
now: R 459.95
Available from overseas. Usually dispatched in 14 days
| more |
| add to trolley |
processing...
The Correspondent
Virginia Evans
Hardback
288 pages
was: R 450.95
now: R 405.95
Available from overseas. Usually dispatched in 3 to 6 weeks
| more |
| add to trolley |
processing...
Copyright 2026
|
terms and conditions
