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| book details |
Identitätsbasierter Markenschutz: Konzeptualisierung im Kontext der internationalen Marken- und Produktpiraterie
By (author)
Carsten Keller
| on special |
normal price: R 2,274.95
Price: R 2,046.95
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| book description |
Carsten Keller entwickelt auf der Basis einer umfassenden Analyse des Schrifttums sowie einer Vielzahl branchenübergreifender Fallstudien die Grundlagen einer neuen Markenschutztheorie. So entsteht erstmalig ein holistisches Modell zum identitätsbasierten Markenschutz mit konkretem Anwendungsbezug. Der Schutz der Marke vor dem Zugriff unberechtigter Dritter stellt eine zentrale Aufgabe markenführender Organisationen dar. Nur durch eine hinreichende Absicherung der Marke können die geschaffenen ökonomischen Werte vom Markeninhaber auch vereinnahmt werden. Im Rahmen der Globalisierung ist indes die Marken- und Produktpiraterie zu einer ernstzunehmenden Bedrohung erwachsen. Angesichts signifikanter Defizite in der Durchsetzung von Markenrechten (u.a. VR China) erscheint die Dominanz einer juristischen Auslegung des Markenschutzes in Theorie und Praxis nicht weiter hinreichend.
| product details |
Normally shipped |
Available from overseas. Delivery time is 14 - 21 days
Publisher |
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published date |
29 Oct 2015
Language |
German
Format |
Paperback / softback
Pages |
453
Dimensions |
210 x 148 x 0mm (L x W x H)
Weight |
630g
ISBN |
978-3-6581-0103-9
Readership Age |
BISAC |
business & economics / management
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