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| book details |
Die Kunst des Reklamierens: Beitrag zum Verständnis von Konsum als Handlungsproblem
By (author)
Paul Eisewicht
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normal price: R 2 509.95
Price: R 2 383.95
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| book description |
Paul Eisewicht untersucht, was passiert, wenn Kauferwartungen enttäuscht werden und sich Konsumenten an Anbieter wenden, um zu reklamieren. Dabei schlägt er eine konsumsoziologische Reklamationsdefinition vor, die an der sozialen Realität des Reklamierens orientiert ist. Zum einen zeigt sich dadurch, dass Reklamationen (trotz rechtlicher und organisationaler Vorgaben) äußerst aushandlungsbedürftige Situationen sind (hinsichtlich der Verantwortlichkeit des Adressaten, der Triftigkeit des Problems und der Angemessenheit der Forderung). Zum anderen zeigt sich die Vielfalt im Handeln von Reklamierenden (kooperativen oder konfrontativen, emotionalen oder sachlichen Argumentierens). Damit kann das Verständnis dafür geschärft werden, welche Handlungsprobleme beim Konsumieren (oft routiniert und selbstverständlich) selbstwirksam bearbeitet werden und wie Konsumenten mit Unzufriedenheit umgehen.
| product details |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Publisher |
Springer Fachmedien Wiesbaden
Published date |
25 Mar 2015
Language |
German
Format |
Paperback / softback
Pages |
319
Dimensions |
210 x 148 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6580-9010-4
Readership Age |
BISAC |
social science / sociology / general
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Paperback / softback
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was: R 340.95
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Stock is usually dispatched in 6-12 days from date of order
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The Colonialist: The Vision of Cecil Rhodes
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Paperback / softback
528 pages
was: R 425.95
now: R 382.95
Usually dispatched in 6-12 days
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Paperback / softback
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was: R 295.95
now: R 265.95
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The Memory Collectors: A Novel
Dete Meserve
Paperback / softback
320 pages
Enquiries only
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