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| book details |
Vom Hidden Champion zum Brand Champion: Mit Marke und Marketing das Wachstum von Mittelständlern nachhaltig unterstützen und sichern
By (author)
Stefan Sell
, By (author)
Michael Seibold
| on special |
normal price: R 1,355.95
Price: R 1,220.95
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| book description |
Wie wird man vom Hidden Champion zum Brand Champion und wieso sollte man das überhaupt wollen? In Zeiten in denen sich die Königsdisziplin Markenaufbau und Markenführung im deutschen Mittelstand im tiefsten Dornröschenschlaf befindet, ist es höchste Zeit die Themen Brand und Hidden miteinander bekanntzumachen und die Champions endlich wach zu küssen. Also, folgen Sie den beiden Autoren Dr. Michael Seibold und Stefan Sell auf einer kurzweiligen Reise auf die möglichen Markengipfel der Branche. Lernen Sie schnell und anschaulich aus der Praxis, welche Höhen zu erklimmen sind und auf welche Spalten man achten sollte, wenn man sein Wachstum als Hidden Champion nachhaltig und international sichern will.
| product details |
Normally shipped |
Available from overseas. Delivery time is 14 - 21 days
Publisher |
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published date |
7 May 2014
Language |
German
Format |
Paperback / softback
Pages |
132
Dimensions |
240 x 168 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6580-3987-5
Readership Age |
BISAC |
business & economics / management
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