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| book details |
Public Marketing: Marketing-Management für den öffentlichen Sektor
By (author)
Stefanie Wesselmann
, By (author)
Bettina Hohn
| on special |
normal price: R 1,232.95
Price: R 1,109.95
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| book description |
Dieses Lehrbuch vermittelt fundiert und gut verständlich die theoretischen Grundlagen des öffentlichen Marketing. Stefanie Wesselmann und Bettina Hohn zeigen auf, wo eine Übertragung des (privatwirtschaftlichen) Marketing auf den öffentlichen Sektor sinnvoll ist. Vielfältige Praxisbeispiele aus öffentlichen Verwaltungen, Städten und Gemeinden sowie aus Nonprofit-Organisationen veranschaulichen, wie Marketing zur Verbesserung der Kundenorientierung beitragen kann. Die 4. Auflage wurde vollständig überarbeitet und um ein neues Kapitel zum Markenmanagement und eine Case Study erweitert. Der Inhalt • Grundbegriffe des Marketing• Stadtmarketing als Antwort auf den Städtewettbewerb• Marketing-Prozess• Case Study: Entwicklung einer Stadtmarke mit Hilfe von Design Thinking• Fundraising – Spenden und Sponsoring im Public Marketing• Qualitätsmanagement
| product details |
Normally shipped |
Available from overseas. Delivery time is 14 - 21 days
Publisher |
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published date |
5 Jul 2017
Language |
German
Format |
Paperback / softback
Pages |
198
Dimensions |
240 x 168 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6580-2131-3
Readership Age |
BISAC |
business & economics / nonprofit organizations & charities
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