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| book details |
Grundfragen der Medienwirtschaft: Eine betriebswirtschaftliche Einführung
By (author)
Matthias Schumann
, By (author)
Thomas Hess
, By (author)
Svenja Hagenhoff
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normal price: R 1 446.95
Price: R 1 374.95
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| book description |
Diese Einführung in die betriebswirtschaftlichen Grundfragen der Medienwirtschaft richtet sich insbesondere an Studierende der Buch-, Medien- Kommunikations- und Publizistikwissenschaft sowie der Medieninformatik. Das Buch gibt einen Einblick in die relevanten betriebswirtschaftlichen Basistatbestände dieses Wirtschaftszweigs und vermittelt diese an praktischen Beispielen. Dabei werden sowohl Grundsatzfragen (wie der doppelte Absatzmarkt) als auch aktuelle Themen (digitale Distribution, modulbasierte Produktion) angesprochen. Gegenüber der vierten Auflage wurden Daten aktualisiert, Inhalte ergänzt und überarbeitet sowie an neueste Erkenntnisse angepasst. Durchgängig wurde – wo relevant – Bezug auf die Digitalisierung der Medienangebote genommen. Kontrollfragen am Ende jedes Kapitels festigen das Gelernte.
| product details |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Publisher |
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published date |
18 Dec 2014
Language |
German
Format |
Paperback / softback
Pages |
211
Dimensions |
240 x 168 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6423-7863-8
Readership Age |
BISAC |
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