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| book details |
Produktprogrammoptimierung Mit Preisbuendelung: Produktdesign, Buendelkonfiguration Und Preisfindung
Edited by
Brigitte Werners
, Edited by
Roland Gabriel
, By (author)
Niels Becker
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| book description |
Unternehmen werden nur dann ökonomisch erfolgreich sein, wenn sie nicht nur in der Lage sind, ihr Produktprogramm entsprechend der Kundenbedürfnisse zu gestalten, sondern gleichzeitig auch die Fähigkeit besitzen, ihre Leistungen durch differenzierte Preissetzung bestmöglich zu verwerten. In dieser Arbeit wird aufgezeigt, wie Unternehmen ihren ökonomischen Erfolg durch die gemeinsame Bestimmung von Produktdesign, Bündelkonfiguration und Preisen steigern können. Der Schwerpunkt der Arbeit liegt in der Entwicklung eines auf mathematischen Modellen basierenden Entscheidungsunterstützungssystems. Der Einsatz des Systems wird an praxisnahen Beispielen demonstriert und seine Gewinnwirkung mittels einer experimentellen Studie evaluiert. Zur Bewältigung von Informationsunsicherheit wird eine robuste Erweiterung vorgestellt.
| product details |
Normally shipped |
Enquiries only
Publisher |
Peter Lang AG
Published date |
13 Jan 2011
Language |
German
Format |
Hardback
Pages |
291
Dimensions |
0 x 0 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6316-1426-6
Readership Age |
BISAC |
business & economics / advertising & promotion
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