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Nachhaltigkeits-Marketing: Ein globaler Ansatz

By (author) Frank-Martin Belz, By (author) Ken Peattie

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normal price: R 1,538.95

Price: R 1,385.95


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Nachhaltigkeits-Marketing liefert eine neue, nachhaltigkeitsorientierte Vision für das Marketing des 21. Jahrhunderts. Im Fokus steht das Konsumenten-Marketing mit einem Schwerpunkt auf der Integration von Nachhaltigkeits-Prinzipien sowohl in die Theorie, als auch in die Praxis.

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Normally shipped | Forthcoming
Publisher | Wiley-VCH Verlag GmbH
Published date | 29 Apr 2025
Language | German
Format | Paperback / softback
Pages | 400
Dimensions | 240 x 170 x 170mm (L x W x H)
Weight | 0g
ISBN | 978-3-5275-0764-1
Readership Age |
BISAC | business & economics / marketing / general
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