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| book details |
Marketing: Intensivtraining
By (author)
Ulrich Vossebein
, Edited by
Volker Drosse
, Edited by
Ulrich Vossebein
| on special |
normal price: R 1,577.95
Price: R 1,420.95
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| book description |
Das Intensivtraining Marketing behandelt die Frage, welche Faktoren ein Unternehmen bei seinen Marketingentscheidungen berücksichtigen muss und zeigt, wie das Verhalten der Konsumenten zumindest ansatzweise zu erklären ist. Aufbauend auf diesen Grundlagen werden die verschiedenen Elemente einer Marketingstrategie sowie die Marketinginstrumente ausführlich diskutiert. Abschließend erfolgt eine kurze Einführung in das Marketing-Controlling. Die dritte Auflage wurde um das Thema E-Commerce erweitert.
| product details |
Normally shipped |
Available from overseas. Delivery time is 14 - 21 days
Publisher |
Gabler
Published date |
7 Oct 2002
Language |
German
Format |
Paperback / softback
Pages |
202
Dimensions |
235 x 191 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-4093-2614-8
Readership Age |
BISAC |
business & economics / sales & selling
| other options |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price |
R 1,952.95
Price |
R 1,757.95
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