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Kundenorientierte Vergütungssysteme im Relationship Marketing: Anforderungen, Konzeptionalisierung und Institutionalisierung
By (author)
Sven Tuzovic
| on special |
normal price: R 3 315.95
Price: R 3 149.95
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| book description |
Sven Tuzovic entwickelt ein Konzept der Vergütungsgestaltung, das auf Mitarbeiterebene zu einer Verbesserung der kundenorientierten Einstellung beiträgt und auf Unternehmensebene als Ansatz dient, die vorökonomischen und ökonomischen Erfolgsgrößen des Relationship Marketing effektiv und effizient zu steuern. Der Autor präsentiert konzeptionelle Grundlagen, leitet Anforderungen an ein ""Kundenorientiertes Vergütungssystem"" ab und entwickelt zu dessen systematischer Planung, Gestaltung und Kontrolle ein Modell. Darüber hinaus analysiert er Erfolgskriterien und Kontextfaktoren, die eine erfolgreiche Anwendbarkeit bzw. Institutionalisierung solcher Vergütungssysteme beeinflussen.
| product details |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Publisher |
Gabler
Published date |
29 Jun 2004
Language |
German
Format |
Paperback / softback
Pages |
324
Dimensions |
0 x 0 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-4091-2663-2
Readership Age |
BISAC |
business & economics / sales & selling
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