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E-Branding: Erfolgreiche Markenstrategien im Netz

By (author) Sergio Zyman, By (author) Scott Miller

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normal price: R 1 719.95

Price: R 1 633.95

| book description |

Auch online bedarf es stringenter Methode und Disziplin, um das Branding zu vertiefen. Der bekannte Marketing-Guru und Erfolgsautor Sergio Zyman und sein Co-Autor Scott Miller zeigen, dass die Zeit des Massen-Marketing vorbei ist. Es gilt, Kunden individuell zu binden. Für sie steht der Nutzen einer Web-Seite im Vordergrund, nicht die modernste Technologie. Kreativität ist nichts Magisches, sondern der harte Job zu kommunizieren, was das eigene Unternehmen kann und was andere nicht können. Das Buch ist ein unerläßlicher Leitfaden für alle, die ihren Geschäftserfolg online nachhaltig verbessern wollen.

| product details |



Normally shipped | Available from overseas. Usually dispatched in 14 days
Publisher | Gabler
Published date | 20 Nov 2013
Language | German
Format | Paperback / softback
Pages | 236
Dimensions | 229 x 152 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-3228-6950-0
Readership Age |
BISAC | business & economics / sales & selling

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