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books
| book details |
Introduction to Electronic Commerce and Social Commerce
By (author) Efraim Turban, By (author) Judy Whiteside, By (author) David King, By (author) Jon Outland
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| on special |
normal price: R 1 514.95
Price: R 1 438.95
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| book description |
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC).  New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters.  Wherever appropriate, material on Social Commerce has been added to existing chapters.  Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts.  Part 1 is an Introduction to E-Commerce and E-Marketplaces.  Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks.  Part 4 examines EC Support Services,and Part 5 looks at E-Commerce Strategy and Implementation.  Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.
| product details |
Normally shipped |
Publisher | Springer International Publishing AG
Published date | 18 Aug 2018
Language |
Format | Paperback / softback
Pages | 435
Dimensions | 279 x 210 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-3198-4315-5
Readership Age |
BISAC | business & economics / e-commerce / general (see also computers / electronic commerce)
| other options |
Normally shipped |
Readership Age |
Normal Price | R 3 869.95
Price | R 3 675.95
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