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Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies

Edited by Sunil Sahadev, Edited by Keyoor Purani, Edited by Neeru Malhotra

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normal price: R 2 101.95

Price: R 1 996.95

| book description |

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.

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Normally shipped | Available from overseas. Usually dispatched in 14 days
Publisher | Springer International Publishing AG
Published date | 5 Oct 2016
Language |
Format | Paperback / softback
Pages | 173
Dimensions | 235 x 155 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-3193-5016-5
Readership Age |
BISAC | business & economics / marketing / general

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