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Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies

Edited by Sunil Sahadev, Edited by Keyoor Purani, Edited by Neeru Malhotra

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normal price: R 2 267.95

Price: R 2 153.95

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This book presents current researchÂ on boundary spanning elements.Â The editorsÂ bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and thisÂ monographÂ aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective.Â Each chapter in the bookÂ deals with an important research theme and synthesizes studiesÂ in relation to boundary spanning elements.

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