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Product Variety in Automotive Industry: Understanding Niche Markets in America

By (author) Marco Guerzoni

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normal price: R 2 267.95

Price: R 2 153.95

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This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up toÂ latest trends.Â It focuses onÂ the dual structure of automotive industry inÂ the United States: onÂ one hand,Â relatively few and large companies producing cars that apparently achieve a degree of market power throughÂ productÂ differentiation, andÂ on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth studyÂ with implications for both economic theory and the management of product variety.â€‹

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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

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Helgoland: The Strange and Beautiful Story of Quantum Physics

Carlo Rovelli
Paperback / softback
208 pages
was: R 295.95
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The Order of Time

Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks

Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).

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