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books
| book details |
Marketing Library and Information Services II: A Global Outlook
Edited by Dinesh K. Gupta, Edited by Christie Koontz, Edited by Angels Massisimo
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| on special |
normal price: R 4 759.95
Price: R 4 521.95
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| book description |
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
| product details |
Normally shipped |
Publisher | De Gruyter
Published date | 18 Jun 2013
Language |
Format | Hardback
Pages | 423
Dimensions | 230 x 155 x 0mm (L x W x H)
Weight | 840g
ISBN | 978-3-1102-8086-9
Readership Age |
BISAC | business & economics / sales & selling
| other options |
Normally shipped |
Readership Age |
Normal Price | R 7 071.95
Price | R 6 717.95
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