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| book details |
Die Interaktive Hervorbringung Von Kreativitaet: Eine Interaktionslinguistische Perspektive Auf Kreativitaet in Werbeagenturen
Edited by
Ulla Kleinberger
, Edited by
Martin Luginbühl
, Edited by
Franc Wagner
, By (author)
Robert Reinecke
| on special |
normal price: R 3,214.95
Price: R 2,892.95
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| book description |
Im Zeitalter der digitalen Automatisierung wird Kreativität die Gesellschaft von morgen entscheidend gestalten. Dennoch sind empirische Ansätze, welche die tagtägliche Herbeiführung, Verhandlung und Förderung von Kreativität untersuchen, bislang rar. Dieses Buch liefert einen interaktionslinguistischen Beitrag zum Phänomen der Kreativität und bildet die Analyse von über 550 Stunden Videomaterial von nicht elizitierten, kollaborativen Konstellationen in Werbeagenturen ab. Der Autor entwickelt in seiner Studie eine induktive, interaktionslinguistisch anschlussfähige Definition von Kreativität sowie ein makrostrukturelles Modell der Aushandlungs- und Zuschreibungsprozesse von Kreativität. Dadurch ermöglicht das Buch nicht nur einen einzigartigen Einblick in die Prozesse der Kreativwirtschaft, sondern bietet durch seinen in der multimodalen Interaktionsanalyse verorteten methodischen Zugang auch zahlreiche Anknüpfungspunkte für weitere Forschungsvorhaben.
| product details |
Normally shipped |
This title will be printed on demand for your order. Delivery will be 6 weeks or less.
Publisher |
Peter Lang AG, Internationaler Verlag der Wissenschaften
Published date |
31 May 2024
Language |
German
Format |
Paperback / softback
Pages |
434
Dimensions |
0 x 0 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-0343-4771-6
Readership Age |
BISAC |
political science / general
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