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books
| book details |
Neuroeconomics and Tourist Decision Making: Behavioural Foundations for Sustainable Tourism Planning
Edited by Marco Valeri, Edited by Shekhar
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| on special |
normal price: R 7 974.95
Price: R 7 576.95
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| book description |
Understanding tourists' value-based decisions is central to designing sustainable, competitive, and resilient tourism systems. This edited volume brings together research at the intersection of neuroscience, psychology, and economics to illuminate the cognitive and emotional foundations of tourist behaviour. Across nine chapters and contributions from scholars in seven countries, this volume examines the neural, psychological, social, and technological drivers shaping tourist choices. Topics include tourist spending patterns, museum engagement among Gen Z, augmented reality adoption, ESG practices in tourism companies, AI-enabled behavioural analysis, religious and cultural tourism, genetic and epigenetic influences on travel decisions, and neuroeconomic mechanisms underlying sustainable tourism intentions. Integrating theoretical perspectives with empirical insights, the book offers a multidimensional understanding of how tourists evaluate destinations, allocate resources, and respond to sustainability cues. It highlights the implications of these processes for destination management, policy design, marketing strategy, and responsible tourism development.
| product details |
Normally shipped |
Publisher | Springer Nature Switzerland AG
Published date | 25 Jan 2027
Language |
Format | Hardback
Pages | 230
Dimensions | 210 x 148 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-0323-3637-8
Readership Age |
BISAC | business & economics / industries / hospitality, travel & tourism
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Katie Daysh
Paperback / softback
384 pages
was: R 295.95
now: R 259.95
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Victor Frankenstein driven by the mad dream of creating his own creature, experiments with alchemy and science to build a monster stitched together from dead remains.
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This is indeed a story of mercy and the redemption it offers.
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