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books
| book details |
Artificial Intelligence Transforming Marketing: Renewed Theoretical Bases and New Paradigms
Edited by José Duarte Santos, Edited by Paulo Botelho Pires, Edited by Joaquim Pratas
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| on special |
normal price: R 6 302.95
Price: R 5 672.95
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| book description |
This edited volume is an essential guide for marketing researchers, professionals, managers, and AI enthusiasts as it revisits and revitalizes academic marketing theories, highlighting AI's role in reshaping fundamental concepts and strategies. By focusing on AI's potential to enhance customer satisfaction, optimize lead generation, and drive sales growth, it provides readers with practical insights and innovative marketing solutions. The book also explores AI's applications in business model design, strategic decision-making, and digital marketing integration. Targeted at both practitioners and academics, this comprehensive volume equips readers with the knowledge to leverage AI for transformative marketing practices and stay at the forefront of the marketing landscape.
| product details |
Normally shipped |
Publisher | Springer Nature Switzerland AG
Published date | 13 Jul 2026
Language |
Format | Hardback
Pages | 497
Dimensions | 235 x 155 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-0322-2359-3
Readership Age |
BISAC | business & economics / sales & selling
| other options |
Normally shipped |
Readership Age |
Normal Price | R 7 835.95
Price | R 7 051.95
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An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
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Matt Dinniman
Paperback / softback
480 pages
was: R 522.95
now: R 459.95
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