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books
| book details |
AI Intervention in Digital and Social Marketing: Proceedings of the International Conference on Digital and Social Marketing
Edited by Janusz Kacprzyk, Edited by SRIKANTA PATNAIK, Edited by ANIL KUMAR BANDRANA
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| on special |
normal price: R 11 535.95
Price: R 10 959.95
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| book description |
This book presents cutting-edge research and real-world applications, structured around Digital Marketing Analytics, Social Media Analytics, and Consumer Behavior Analytics. AI intervention in Digital and Social Marketing captures the transformation reshaping marketing, customer engagement, and decision-making. Topics include machine learning in customer personalization, AI-driven content optimization, and chatbot-enabled customer support. Blending rigorous methods with actionable insights, it offers value to researchers, marketers, students, and policymakers. As industries embrace data-driven innovation, this book serves as both a reference and a roadmap for navigating the digital economy through strategic and intelligent marketing analytics.
| product details |
Normally shipped |
Publisher | Springer Nature Switzerland AG
Published date | 9 Apr 2026
Language |
Format | Hardback
Pages | 387
Dimensions | 235 x 155 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-0321-6040-9
Readership Age |
BISAC | computers / artificial intelligence
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An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
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Mason Coile
Paperback / softback
224 pages
was: R 520.95
now: R 468.95
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A terrifying locked-room mystery set in a remote outpost on Mars.
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