|
|
books
| book details |
AI Intervention in Digital and Social Marketing: Proceedings of the International Conference on Digital and Social Marketing
Edited by Janusz Kacprzyk, Edited by Srikanta Patnaik, Edited by Anil Kumar Bandrana
|
|
| on special |
normal price: R 9 735.95
Price: R 9 248.95
|
| book description |
This book presents cutting-edge research and real-world applications, structured around Digital Marketing Analytics, Social Media Analytics, and Consumer Behavior Analytics. AI intervention in Digital and Social Marketing captures the transformation reshaping marketing, customer engagement, and decision-making. Topics include machine learning in customer personalization, AI-driven content optimization, and chatbot-enabled customer support. Blending rigorous methods with actionable insights, it offers value to researchers, marketers, students, and policymakers. As industries embrace data-driven innovation, this book serves as both a reference and a roadmap for navigating the digital economy through strategic and intelligent marketing analytics.
| product details |
Normally shipped |
Publisher | Springer Nature Switzerland AG
Published date | 28 Oct 2026
Language |
Format | Hardback
Pages | 395
Dimensions | 235 x 155 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-0321-6040-9
Readership Age |
BISAC | computers / artificial intelligence
| other options |
Normally shipped |
Readership Age |
Normal Price | R 11 608.95
Price | R 11 027.95
| on special |
|
|
To view the items in your trolley please sign in.
| sign in |
|
|
|
| specials |
|
Emil Coetzee, a civil servant in his fifties, is washing blood off his hands when the ceasefire is announced.
|
This is indeed a story of mercy and the redemption it offers.
|
An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
|
|
|
|
