|
|
books
| book details |
The Platform Playbook: The Marketer's Guide to Designing, Scaling and Leading Platform Growth
By (author) Leeya Hendricks
|
|
| on special |
normal price: R 973.95
Price: R 876.95
|
| book description |
In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation. Offering a comprehensive roadmap for marketers and business leaders to design, scale, and sustain platform-driven ecosystems, this book is your essential guide to mastering the art of platform-driven growth in today’s digital economy. With cutting-edge marketing strategies, this book redefines how companies can thrive in a world where success depends not on what they own, but on what they connect. Covering topics such as value co-creation, actor integration, and technology enablement, the author demonstrates how to leverage AI, IoT, and cloud computing to deliver personalized experiences and break industry rigidities. With detailed frameworks, real-world case studies, and actionable strategies, The Platform Playbook equips leaders to navigate regional complexities and build resilient ecosystems. This book is a must-read for those looking to cultivate adaptive, inclusive, and innovative marketing organizations.
| product details |
Normally shipped |
Publisher | Springer Nature Switzerland AG
Published date | 30 Jan 2026
Language |
Format | Hardback
Pages | 369
Dimensions | 235 x 155 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-0320-8030-1
Readership Age |
BISAC | business & economics / e-commerce / internet marketing
| other options |
Normally shipped |
Readership Age |
Normal Price | R 986.95
Price | R 887.95
| on special |
|
|
To view the items in your trolley please sign in.
| sign in |
|
|
|
| specials |
|
An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
|
|
|
|
Mason Coile
Paperback / softback
224 pages
was: R 520.95
now: R 468.95
|
A terrifying locked-room mystery set in a remote outpost on Mars.
|
|
|
|
