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Co-creating Luxury Customer Experiences in Tourism: Exploring the Superyacht Market

Edited by Russell Williams, Edited by Tatiana Gladkikh

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This book provides insight into the luxury yacht (or superyacht) tourism market and industry.Â Superyacht tourism is a distinct form of tourism by virtue of the fact that luxury yacht consumers (guests) receive a bespoke vacation experience co-created with both the yachtsâ€™ crew and associated allied agencies. Elaborating on these co-created superyacht experiences, the book explores the inputs of both guests and stakeholders and is unique in three main ways.Â Â Firstly, it presents insight into the luxury value proposition all the way from yacht design through to ownership, staffing, charter management and consumption. Secondly, it presents an understanding of the luxury yacht market proposition through the unifying framework of customer experience. In doing so the book follows the shift in focus from the material and symbolic elements of luxury towards the experiential element. Finally, the book incorporates both academic and industry expert insights into the co-creation of luxury yacht experiences.

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Helgoland: The Strange and Beautiful Story of Quantum Physics

Carlo Rovelli
Paperback / softback
208 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks

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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

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The Order of Time

Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks

Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).

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