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| book details |
Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
By (author)
Dr. Rajagopal
This book is currently unavailable. Enquire to check if we can source a used copy
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| book description |
This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age.
| product details |
Normally shipped |
Enquiries only
Publisher |
Springer International Publishing AG
Published date |
13 Oct 2025
Language |
Format |
Hardback
Pages |
0
Dimensions |
210 x 148 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-0319-5920-2
Readership Age |
BISAC |
business & economics / marketing / general
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The Memory Collectors: A Novel
Dete Meserve
Paperback / softback
320 pages
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The Coming Wave: AI, Power and Our Future
Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
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Living in a hut in 21st Century South Africa
Monde Ndandani
Paperback / softback
142 pages
was: R 220.95
now: R 198.95
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Survive the AI Apocalypse: A guide for solutionists
Bronwen Williams
Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Forthcoming
Let's stare the future down and, instead of fearing AI, become solutionists.
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