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books
| book details |
Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach
Edited by Philip Kotler, Edited by Waldemar Pfoertsch, Edited by Fabio Ancarani, Edited by Ivan Ureta
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| on special |
normal price: R 6 877.95
Price: R 6 534.95
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| book description |
This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism. Particularly in the midst of our tumultuous era, this book has an added importance, and the twelve chapters represent a crucial update on the current status of marketing, ethics and humanistic management. Leading scholars have contributed chapters displaying an interdisciplinary take on humanistic marketing, featuring global examples and cutting-edge research. Topics include digital transformation and artificial intelligence, leadership, organization design and the future of work. This book will be of great interest for scholars and students of marketing, business ethics, corporate responsibility and leadership.
| product details |
Normally shipped |
Publisher | Springer International Publishing AG
Published date | 26 Oct 2025
Language |
Format | Paperback / softback
Pages | 341
Dimensions | 210 x 148 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-0316-7157-9
Readership Age |
BISAC | business & economics / marketing / general
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Mason Coile
Paperback / softback
224 pages
was: R 520.95
now: R 468.95
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