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The Customer Asset: Understanding and Managing its Value

By (author) Neil Bendle, By (author) Shane Wang

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normal price: R 1 629.95

Price: R 1 547.95

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This book delves into the concept of customers as financial assets,Â explainingÂ how firms canÂ assessÂ investments in customer relationships. TheÂ authors presentÂ the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions. This methodology offers a practical avenue to enact the strategic concept of customer centricity. It will resonate withÂ marketers,Â accountants,Â andÂ all managersÂ eager to demonstrateÂ customers' financial worth to the organization.

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Normally shipped | Usually dispatched in 3 to 4 weeks as supplier is out of stock
Readership Age |

Normal Price | R 2 060.95
Price | R 1 957.95 | on special |

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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

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Helgoland: The Strange and Beautiful Story of Quantum Physics

Carlo Rovelli
Paperback / softback
208 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks

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The Order of Time

Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks

Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).

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