Available

| can't find it |

| browse books |

Textbooks

books

| book details |

Digital Transformation for Fashion and Luxury Brands: Theory and Practice

Edited by Wilson Ozuem, Edited by Silvia Ranfagni, Edited by Michelle Willis

| on special |

normal price: R 5 665.95

Price: R 5 099.95

| add to trolley |

| book description |

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace.Â Chapters 2 and 16 are available open access under a Creative Commons Attribution 4.0 International License via Springer Link.

| product details |

Normally shipped | Usually dispatched in 3 to 6 weeks as supplier is out of stock
Publisher | Springer International Publishing AG
Published date | 17 Apr 2025
Language |
Format | Paperback / softback
Pages | 480
Dimensions | 210 x 148 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-0313-5591-2
Readership Age |
BISAC | business & economics / e-commerce / internet marketing

| other options |

| your trolley |

To view the items in your trolley please sign in.

| sign in |

| specials |

The Correspondent

Virginia Evans
Hardback
288 pages
was: R 450.95
now: R 405.95
Stock is usually dispatched in 6-12 days from date of order

| more |

| add to trolley |

Remarkably Bright Creatures

Shelby Van Pelt
Paperback / softback
384 pages
was: R 523.95
now: R 471.95
Available from overseas. Usually dispatched in 14 days

| more |

| add to trolley |

Dungeon Crawler Carl

Matt Dinniman
Paperback / softback
480 pages
was: R 523.95
now: R 461.95
Available from overseas. Usually dispatched in 14 days

| more |

| add to trolley |

Broken Country: AMAZON'S BOOK OF THE YEAR - THE MILLION-COPY BESTSELLER

Clare Leslie Hall
Paperback / softback
320 pages

Enquiries only

An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?

| more |

| enquire |

Copyright 2026 | terms and conditions