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Digital Transformation for Fashion and Luxury Brands: Theory and Practice

Edited by Wilson Ozuem, Edited by Silvia Ranfagni, Edited by Michelle Willis

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normal price: R 7 859.95

Price: R 7 073.95

| book description |

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace.  Chapters 2 and 16 are available open access under a Creative Commons Attribution 4.0 International License via Springer Link.

| product details |



Normally shipped | Usually dispatched in 3 to 4 weeks as supplier is out of stock
Publisher | Springer International Publishing AG
Published date | 17 Apr 2024
Language |
Format | Hardback
Pages | 480
Dimensions | 210 x 148 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-0313-5588-2
Readership Age |
BISAC | business & economics / e-commerce / internet marketing

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