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| book details |
CSR Communication in the Media: Media Management on Sustainability at a Global Level
Edited by
Franzisca Weder
, Edited by
Lars Rademacher
, Edited by
René Schmidpeter
| on special |
normal price: R 5 778.95
Price: R 5 489.95
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| book description |
Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been sufficiently explored. This book focuses on a new normative framework of sustainability, bridging the established debate on public value with the current debate on social impact and the social license to operate in the media industry. With a variety of contributions from theory and practice, the book addresses the dual nature of media and media companies, which simultaneously produce economic and cultural goods and thus bear a ""double responsibility"": on the one hand, for the way they present reality, monitor and criticize economic and political developments, and bring ethical concerns to the public debate. On the other hand, they bear responsibility for their own activities as companies(license to operate). The book is therefore aimed at readers interested in the journalistic perspective and at executives in the media industry.
| product details |
Normally shipped |
This title will take longer to obtain, and should be delivered in 6-8 weeks
Publisher |
Springer International Publishing AG
Published date |
23 Mar 2023
Language |
Format |
Hardback
Pages |
250
Dimensions |
235 x 155 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-0311-8975-3
Readership Age |
BISAC |
business & economics / marketing / general
| other options |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price |
R 7 420.95
Price |
R 7 049.95
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