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books
| book details |
Handbook of e-Tourism
Edited by Zheng Xiang, Edited by Matthias Fuchs, Edited by Ulrike Gretzel, Edited by Wolfram Höpken
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| on special |
normal price: R 17 523.95
Price: R 15 771.95
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| book description |
This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues – and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer’s Major Reference Works program, readers will benefit from access to a continually updated online version.
| product details |
Normally shipped |
Publisher | Springer Nature Switzerland AG
Published date | 2 Sep 2022
Language |
Format | Multiple-component retail product
Pages | 2002
Dimensions | 235 x 155 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-0304-8651-8
Readership Age |
BISAC | business & economics / industries / general
| other options |
Normally shipped |
Readership Age |
Normal Price | R 21 215.95
Price | R 19 094.95
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An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
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Matt Dinniman
Paperback / softback
480 pages
was: R 514.95
now: R 452.95
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