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books
| book details |
Supercharging the Customer Experience: How organizational alignment drives performance
By (author) Alan Williams, By (author) Dave Stubberfield
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| on special |
normal price: R 650.95
Price: R 585.95
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| book description |
In nearly all sectors–especially those that are service related–anew business agenda is emerging that is changing the landscape of customer experience and making traditional approaches no longer relevant. Customers are increasingly making choices based on emotion rather than rationale, and their thoughts and feelings can be shared to millions, instantly, in our super-connected world. Furthermore, brands are no longer owned by organizations, but co-owned with customers, employees, service partners and investors. And employees themselves want a sense of meaning and fulfilment from the companies they represent. There has been a general shift from a product-based economy to an experience-based one. For companies, the role of its customers and employees as ambassadors is of huge importance today. In short, the successful organization of tomorrow will deliver a customer experience that reinforces a sense of shared values with customers and stakeholders. This book defines a unique a fresh approach to the design, implementation and development of customer experience strategy in any organization
| product details |
Normally shipped |
Publisher | LID Publishing
Published date | 11 Jul 2024
Language |
Format | Paperback / softback
Pages | 224
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-1-9159-5128-1
Readership Age |
BISAC | business & economics / leadership
| other options |
Normally shipped |
Readership Age |
Normal Price | R 650.95
Price | R 585.95
| on special |
Normally shipped |
Readership Age |
Normal Price | R 767.95
Price | R 691.95
| on special |
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