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The Brandland Phenomenon: Mapping Norwich's emerging branding cluster

Edited by Robert Jones, Edited by Nathan Hamilton, Edited by Alexander Bratt, Edited by Alice Rose, Introduction by Robert Jones, Foreword by Alice Macdonald, Contributions by John Gordon-Saker, Contributions by Ali Smith, Contributions by Sarah Herman, Contributions by Bobby Burrage

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This report demonstrates that something is indeed happening. The branding industries - including advertising and PR - provide a third of Norfolk's creative economy, much more than in other cities. Over 3,000 people work in branding in the Norwich region. And jobs are growing fast - 36% between 2018 and 2023. This report also contains a response from Brandland - a five-point manifesto to accelerate this remarkable phenomenon - as well as case studies and some contextual history and testimony from the region.

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