|
|
books
| book details |
Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business
By (author) Ian Atkinson
|
| on special |
normal price: R 551.95
Price: R 523.95
|
| book description |
An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive. It will show you how to write great copy in every print and digital medium. How to use substance, style and structure. How to win hearts and minds. How to develop brilliant concepts and the psychology of persuasion. Written by Ian Atkinson - multi award-winning copywriter and creative director - it's packed with fascinating examples and compelling content you won't find in any other copywriting book. In fact, whether you're junior or senior, enthusiastic amateur or seasoned pro, it may be the only book on copywriting you'll ever need. And with great copywriting in great demand, there's never been a better time to discover how to influence people using nothing more than the words on a page or screen. Copy. Righter. will show you how.
| product details |
Normally shipped |
Publisher | LID Publishing
Published date | 14 Jul 2011
Language |
Format | Paperback / softback
Pages | 224
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-1-9077-9414-8
Readership Age |
BISAC | language arts & disciplines / composition & creative writing
| other options |
|
|
To view the items in your trolley please sign in.
| sign in |
|
|
|
| specials |
|
Emil Coetzee, a civil servant in his fifties, is washing blood off his hands when the ceasefire is announced.
|
This is indeed a story of mercy and the redemption it offers.
|
An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
|
|
|
|
