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books
| book details |
Marketing in Food, Hospitality, Tourism and Events: A Critical Approach
By (author) Richard Tresidder, By (author) Craig Hirst
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normal price: R 1 677.95
Price: R 1 509.95
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| book description |
Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.
| product details |
Normally shipped |
Publisher | Goodfellow Publishers Limited
Published date | 31 May 2012
Language |
Format | Paperback / softback
Pages | 256
Dimensions | 246 x 189 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-1-9068-8422-2
Readership Age |
BISAC | business & economics / industries / service industries
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Matt Dinniman
Paperback / softback
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