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Warriors On The High Wire: The Balancing Act of Brand Leadership in the 21st Century

By (author) Fiona Gilmore

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normal price: R 310.95

Price: R 279.95

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The paperback edition of an influential book that demonstrates why nothing is as important as managing the brand if a company is to prosper in today's economy. Based on interviews with 50 CEOs and key-decision makers from top companies around the world, Fiona Gilmore distils the essence of many of today's leading brands. Those whose opinions and ideas were sought include: Michael Eisner (Disney), Giorgio Armani (Armani), Chris Gent (Vodafone), Jerry Tang (Yahoo!), and Allan Leighton (ASDA). The author, a leading brands expert and consultant, argues that the brand must be at the heart of the company if it is to succeed. Very often, however, companies fail to understand the importance of this maxim. But even the greatest brands sometimes lose their way and stumble. Gilmore reveals how and why this happens, and offers insights and ideas for creating value out of the company's brand. Moreover, she provides guidance on the dilemmas faced by brand/marketing managers (the brand warriors ) when it comes to trying to balance the demands of shareholders, management and consumers.

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The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages
was: R 666.95
now: R 599.95
Forthcoming

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The Ballerina and the Bull: Anarchist Utopias in the Age of Finance

Johanna Isaacson
Paperback / softback
288 pages
was: R 332.95
now: R 299.95
This title will take longer to obtain, and should be delivered in 6-8 weeks

Our moment has seen the resurgence of an anarchist sensibility, from the uprisings in Seattle in 1999 to the Occupy movement of 2011.

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Fifteen Dogs

AndrÃ© Alexis
Paperback / softback
176 pages
was: R 315.95
now: R 283.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock

A pack of dogs are granted the power of human thought - but what will it do to them? A surprising and insightful look at the beauty and perils of consciousness.

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