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Bonfire Of The Brands: How I Learnt to Live Without Labels

By (author) Neil Boorman

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Average number of ads exposed to each day: 3000 Average number of ads exposed to by age of 65: 2 million Average number of brand names memorised by a 10-year-old: 400 Worldwide advertising spend in 2006: $427 billion. In our consumer world, saturated by branded goods, is there any escape from the vice-grip of advertising on all our lives? Neil Boorman, journalist, brand consulatant (and recovering brand addict), draws on his vast professional and personal experience to build a compelling case for change. In Bonfire Of The Brands he assesses the impact of advertising on the individual, the broader implications for society as a whole and the consequences for the near future. If the industry won't give it up, is it time for the individual to take back control?

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Normally shipped | Enquiries only
Publisher | Canongate Books Ltd
Published date | 7 Aug 2008
Language |
Format | Paperback / softback
Pages | 256
Dimensions | 197 x 128 x 18mm (L x W x H)
Weight | 190g
ISBN | 978-1-8476-7087-8
Readership Age |
BISAC | social science / anthropology / cultural

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Living in a hut in 21st Century South Africa

Monde Ndandani
Paperback / softback
142 pages
was: R 220.95
now: R 198.95
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The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages

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Survive the AI Apocalypse: A guide for solutionists

Bronwen Williams
Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Forthcoming

Let's stare the future down and, instead of fearing AI, become solutionists.

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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
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